Hoda Kotb, a beloved face of morning television, has officially bid farewell to the Today show after nearly 20 years on the iconic program and almost 30 years with NBC. At 60 years old, Hoda is stepping into a new phase of her life, focusing on her family and exploring fresh opportunities. As of 2025, Hoda Kotb has an estimated net worth of $30 million, a testament to her hard work, versatility, and influence in the media world.
Let’s take a closer look at how Hoda built her fortune, the legacy she leaves behind at NBC, and what’s next for this inspiring journalist and author.
How Did Hoda Kotb Build Her $30 Million Net Worth?
Hoda’s impressive $30 million net worth isn’t solely attributed to her role on the Today show. While she earned a significant salary during her time as a co-anchor, Hoda has also diversified her income through writing, podcasting, and other ventures.
When Hoda first joined the Today show full-time in 2008 alongside Kathie Lee Gifford for the fourth-hour segment, she brought her warmth and relatability to morning television. By 2018, when she was named co-anchor of the main show, reports suggested she earned $7 million per year. While this was a substantial salary, it was significantly lower than her predecessor, Matt Lauer, who reportedly earned $20 million annually before his departure. Over time, Hoda likely negotiated raises, making her salary even more reflective of her immense contributions to the show.
In addition to her television earnings, Hoda has enjoyed success as an author. Her first memoir, Hoda: How I Survived War Zones, Bad Hair, Cancer, and Kathie Lee (2010), was a bestseller and opened the door to additional projects. She has since published four more nonfiction books and two children’s books inspired by her daughters, Haley Joy and Hope Catherine. Her most recent children’s book, Hope Is a Rainbow, debuted in 2024, celebrating the love and resilience she draws from her family.
Hoda’s popular podcast, Making Space, has also contributed to her net worth. Since its debut in September 2021, the podcast has become a hit, featuring intimate conversations with notable guests. By 2024, she reached a milestone, welcoming her 50th guest, country star Lainey Wilson.
Family and the Next Chapter
Hoda Kotb is a proud mother to two daughters, Haley Joy and Hope Catherine, whom she adopted in 2017 and 2019, respectively. Her decision to leave the Today show, as announced in September 2024, was driven by her desire to spend more time with her girls and “repot” her life for a new chapter.
“I’ve loved every minute of my time on Today,” Hoda shared, “but now feels like the right time to focus on my family and explore other creative avenues.”
What’s Next for Hoda?
While Hoda Kotb may be leaving her role at Today, her influence and career are far from over. She plans to continue writing, podcasting, and enjoying quality time with her family. Fans are excited to see what this next chapter holds for one of America’s most beloved broadcasters.
Hoda Kotb’s legacy as a journalist, author, and role model is secure. With a $30 million net worth and countless lives touched by her work, Hoda proves that success isn’t just about money—it’s about making a lasting impact.
